About
Speakers
Kyle Grady
Kyle Grady
Director, Field Marketing Americas East
ThoughtSpot
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Victoria Frost
Victoria Frost
Global Director, Strategic Content and Campaigns
Vertiv Co
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Barry Canty
Barry Canty
SVP of Marketing
ibex
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Marcio Moerback
Marcio Moerback
VP of Marketing Americas
Datasite
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Alycia Simpson
Alycia Simpson
Sr. Director, Demand Generation
Recurly
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Sangram Vajre
Sangram Vajre
Co-Founder
Terminus
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Bolaji Oyejide
Bolaji Oyejide
Senior Director of Demand Generation
Bevy
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Peter Finter
Peter Finter
Chief Marketing Officer
CyberGRX
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Amanda Oliveri
Amanda Oliveri
VP of Client Strategy
TechnologyAdvice
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Bill Detwiler
Bill Detwiler
Editor in Chief
TechnologyAdvice
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Mike Pastore
Mike Pastore
Content Strategist
TechnologyAdvice
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Aimee Dunn
Aimee Dunn
Director of Sales Enablement
TechnologyAdvice
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James Maguire
James Maguire
Editor-in-Chief, eWEEK
TechnologyAdvice
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Ajit Sivadasan
Ajit Sivadasan
President & Global Head of DTC
Lenovo
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Agenda
5:00 PM - 5:10 PM
DemandFest Welcome
Let’s kick off DemandFest and prepare for a half day packed ...Read More
Amanda Oliveri
Amanda Oliveri
5:10 PM - 5:15 PM
Break
5:15 PM - 5:45 PM
What You Don’t Know About B2B Buyers is Hurting Your Marketing
The B2B marketing landscape is always changing and adapting. ...Read More
Victoria Frost
Victoria Frost
Kyle Grady
Kyle Grady
Barry Canty
Barry Canty
Bill Detwiler
Bill Detwiler
5:45 PM - 6:00 PM
Break
6:00 PM - 6:30 PM
How to Build Your Brand with Out-of-Market Buyers
At any given time, a significant portion of the buyers for y ...Read More
Peter Finter
Peter Finter
Bolaji Oyejide
Bolaji Oyejide
Mike Pastore
Mike Pastore
6:30 PM - 7:00 PM
Break
7:00 PM - 7:30 PM
How to Use Next-Generation Engagement Data to Fuel Prospect Outreach
Next-Generation engagement data is a driving force in fuelin ...Read More
Sangram Vajre
Sangram Vajre
Marcio Moerback
Marcio Moerback
Alycia Simpson
Alycia Simpson
Aimee Dunn
Aimee Dunn
7:30 PM - 8:00 PM
Break
8:00 PM - 9:00 PM
Keynote: How to Build Lasting Client Relationships in an Ever-Changing Digital World
The digital world is ever-changing, moving from loyalty to a ...Read More
Ajit Sivadasan
Ajit Sivadasan
James Maguire
James Maguire
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