Back by popular demand, we're hosting DemandFest, a virtual event for 200+ marketers in the tech industry. Join us on December 9th to hear from top marketing experts and gain actionable tips to put into practice. Register today for free to secure your spot.

 

Watch our new DemandFest Video!

SPEAKERS
Avatar of Kyle Grady KG
Kyle Grady
Director, Field Marketing Americas East
ThoughtSpot
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Avatar of Victoria Frost VF
Victoria Frost
Global Director, Strategic Content and Campaigns
Vertiv Co
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Avatar of Barry Canty BC
Barry Canty
SVP of Marketing
ibex
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Avatar of Marcio Moerback MM
Marcio Moerback
VP of Marketing Americas
Datasite
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Avatar of Alycia Simpson AS
Alycia Simpson
Sr. Director, Demand Generation
Recurly
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Avatar of Sangram Vajre SV
Sangram Vajre
Co-Founder
Terminus
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Avatar of Bolaji Oyejide BO
Bolaji Oyejide
Senior Director of Demand Generation
Bevy
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Avatar of Peter Finter PF
Peter Finter
Chief Marketing Officer
CyberGRX
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Avatar of Amanda Oliveri AO
Amanda Oliveri
VP of Client Strategy
TechnologyAdvice
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Avatar of Bill Detwiler BD
Bill Detwiler
Editor-in-Chief, TechRepublic
TechnologyAdvice
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Avatar of Mike Pastore MP
Mike Pastore
Content Strategist
TechnologyAdvice
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Avatar of Aimee Dunn AD
Aimee Dunn
Director of Sales Enablement
TechnologyAdvice
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Avatar of James Maguire JM
James Maguire
Editor-in-Chief, eWEEK
TechnologyAdvice
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Avatar of Ajit Sivadasan AS
Ajit Sivadasan
President & Global Head of DTC
Lenovo
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AGENDA
5:00 PM - 5:07 PM UTC
DemandFest Welcome
Let’s kick off DemandFest and prepare for a half day packed with inspiration and expert tips in the B2B marketing tech industry.
  • Amanda Oliveri
5:07 PM - 5:15 PM UTC
Break
Take this time to explore the Sponsor Booths or follow TechnologyAdvice on LinkedIn!
    5:15 PM - 5:56 PM UTC
    What You Don’t Know About B2B Buyers is Hurting Your Marketing
    The B2B marketing landscape is always changing and adapting. In this session, you’ll get advice on how to better understand aspects you may not typically consider in your marketing strategy.
    • Kyle Grady
    • Victoria Frost
    • Barry Canty
    • Bill Detwiler
    5:56 PM - 6:00 PM UTC
    Break
    Take this time to explore the Sponsor Booths or follow TechnologyAdvice on LinkedIn!
      6:00 PM - 6:34 PM UTC
      How to Build Your Brand with Out-of-Market Buyers
      At any given time, a significant portion of the buyers for your product aren’t in the buying cycle. These future customers shouldn’t be ignored, but won’t be receptive to all of your lead gen strategies....
      • Bolaji Oyejide
      • Peter Finter
      • Mike Pastore
      6:34 PM - 6:36 PM UTC
      TechnologyAdvice is Your One Partner to Reach an Exclusive Audience of 100 Million Engaged Technology Buyers
      TechnologyAdvice is a full-service B2B media company that will help you reach technology buyers on their terms. Work with one partner to reach an exclusive audience of 100 million engaged technology buyers...
        6:36 PM - 7:00 PM UTC
        Break
        Take this time to explore the Sponsor Booths or follow TechnologyAdvice on LinkedIn!
          7:00 PM - 7:33 PM UTC
          How to Use Next-Generation Engagement Data to Fuel Prospect Outreach
          Next-Generation engagement data is a driving force in fueling your prospect outreach to reach your buyers on their terms. But it can be tricky to understand how to leverage it correctly to maximize your...
          • Marcio Moerback
          • Alycia Simpson
          • Sangram Vajre
          • Aimee Dunn
          7:33 PM - 7:36 PM UTC
          Marketer of the Year Award
          The Marketer of the Year is a leader and change-maker that is passionate about B2B marketing that has an inspiring work ethic, leads by example, mentors others, or makes calculated decisions.
            7:36 PM - 8:00 PM UTC
            Break
            Take this time to explore the Sponsor Booths or follow TechnologyAdvice on LinkedIn!
              8:00 PM - 9:00 PM UTC
              Keynote: How to Build Lasting Client Relationships in an Ever-Changing Digital World
              The digital world is ever-changing, moving from loyalty to advocacy, and it is important to be ahead of the curve when considering how to build long-lasting client relationships. Brands HAVE to adapt...
              • James Maguire
              • Ajit Sivadasan
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